How Do You Know When Your Go-to-Market Strategy is Failing?
December 17th, 2007
Our clients often share issues with us that are frustrating their efforts to maintain and grow their revenue or sustain their profitability. Clients will comment that their direct sales teams miss their targets, indirect sales channels fail to support and promote their lines, new product introductions fail miserably, and special pricing deals are the rule rather than the exception. Comments like these suggest to us that fundamental channel marketing problems may be at work. continue …
Want to improve your marketing? Stop selling boring technical details and start selling emotion. continue …
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